Crack the Instagram Code: What the 'Best Practices' Update Means for Your Business.
Instagram continues to evolve to help brands and businesses shine on the platform. So, what’s their latest move? Introducing a "Best Practices" section to the professional dashboard! This will be the go-to hub for all account insights, tools, and resources you need as a professional user. This feature gives businesses personalised tips to level up their Instagram game, but what does this really mean, and why is it a total game-changer for brands?
The "Best Practices" feature is here to help businesses and creators nail what works on Instagram. Imagine it as your own custom roadmap packed with savvy tips and action steps to level up your account's performance! This section breaks down essential tips that align with Instagram’s constantly evolving algorithms and platform features, serving as your go-to guide to help professionals maximise their online presence. The "Best Practices" tab is all about keeping it fresh with the latest trends, posting habits, content formats, and strategies to totally engage your audience. From effective tips on using Reels to boost your visibility to savvy advice on ramping up interactions with stories and captions, this feature is all about helping businesses thrive organically and outshine the competition! Instagram's algorithms are constantly shifting, so what was a hit last year will probably not cut it today. The "Best Practices" feature totally breaks through the noise! It gives you the freshest recommendations so businesses can stay in the loop on what moves to make for boosting reach and engagement. This keeps businesses in the know without the hassle of scrolling through an endless amount of articles or trying out strategies that might not align with Instagram’s latest trends.
The recommendations found in "Best Practices" are completely tailored to show how your account is performing. This means that Instagram’s suggestions aren’t just your run-of-the-mill recommendations; they’re actually tailored to give you a helping hand. Whether you’re a small business aiming to shine locally or a big brand wanting to level up your storytelling game, Instagram’s got your back with some super helpful tips tailored just for your niche and what you’re up to. If your brand is feeling a bit lost on what content to create or how to format posts, "Best Practices" is here to save the day as your ultimate guide. This tool is your go-to for nailing the perfect posting times, discovering what content gets the most engagement (think Reels, carousels, or Stories), and finding out the call-to-action phrases that really grab viewers attention. This kind of guidance truly assists businesses craft content that really hits home with their audience.
If businesses get on board with Instagram’s personalised recommendations, engagement levels are sure to increase. Instagram's algorithm loves it when accounts make the most of all its features, like Stories and Reels. So, get creative and show off your skills! When businesses stick to the best practices, they boost their chances of showing up in the Explore feed, connecting with more potential customers, and, in the end, racking up those conversions!
For brands and businesses, time is always of the essence! "Best Practices" takes the guesswork out of social media strategy, giving social media managers and content creators more time to nail their content game! Why waste hours digging through research or trying out a bunch of tactics when you can just tap into Instagram’s know-how? Let them steer your strategy , allowing you to free up resources to focus on other critical aspects of the business!
Whether you're a seasoned social media manager or a small business owner just starting, the "Best Practices" feature is an essential tool to help you unlock Instagram's full potential and stay ahead in the world of digital marketing. Are you ready to optimise your Instagram presence? Explore Instagram's professional dashboard today and start applying these best practices to your strategy!
Written by Heather McMillan, Pique’s Content Executive.
