From Textbooks to TikToks: My Journey from Marketing Graduate to Content Creator.

Earning a bachelor’s degree is a huge accomplishment, and I felt like a new chapter

in my life was beginning when I received my marketing degree. My journey from a

marketing student and to a full-time Content Executive role for Pique Agency has

been nothing short of transformative.

From digital marketing and branding to consumer behaviour and market research, I

was exposed to it all throughout my coursework. Among these, content creation

stood out to me. The idea of crafting compelling stories and engaging visuals to

connect with audiences inspired me. As I began experimenting in video editing

and social media content creation, I discovered that this was something I was truly

passionate about.

My marketing degree provided a solid foundation in understanding market dynamics,

strategic thinking, and the importance of data-driven decision-making. Courses like

Digital Marketing and Consumer Psychology were particularly influential. They not

only equipped me with theoretical knowledge but also practical skills through group

presentations and projects. I learned to create content that wasn’t just creative but

also aligned with broader marketing goals.

Being able to gain experience from Pique Agency throughout my studies was my

creative bootcamp. Picture this: a buzzing boutique marketing agency, tight

deadlines, and an endless stream of ideas. I was thrown into the deep end, creating

content for diverse clients. From brainstorming sessions to analysing performance

metrics, I learned to blend creativity with strategy.

Graduation was both a finish line and a starting gate. Armed with my degree and a

portfolio bursting with creativity, I set my sights on the content creation world. I

jumped straight into a full-time job with Pique Agency and haven’t looked back since.

Now, my days are a whirlwind of words, visuals, and ideas. I craft content that

dances across social media, blogs, and websites. I dive into analytics, uncovering

the secrets hidden in engagement rates and click-throughs. Every project is a new

story, every campaign a new adventure. The creative chaos is exhilarating, no days

are the same, and I wouldn’t have it any other way.

by Heather McMillan - Content Executive at Pique Agency.